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Core themes & Objectives

Theme 1


Free business training courses and continued personal development training for staff in the levy area.

Deliver a higher quality kerb appeal and more appealing merchandising that better meets today’s visitor expectations and those of all businesses.

Theme 2

Enhance local perceptions of the centre and what it has to offer.

Deliver collective marketing campaigns that promote what the Village offers as a whole.

Better engage with commercial property agents and equip them with purposeful and factual information about the Village.

Theme 3

Create an environment and amenities that encourages more local people to visit the Village; to spend more time in it and visit more businesses.

Theme 4

Create a more integrated business community that can help to reduce the potential for crime and is better enabled to respond.

Further develop business relationships with our local policing team to address existing issues and identify more proactive ways of working together.

Theme 5

Secure the necessary commitment, expertise and drive to ensure that the BID delivers tangible, business-focussed outcomes.

Provide responsibility and accountability to all businesses in the BID area.

Monitor, assess and evolve the BID’s work to ensure maximum delivery on its priority areas.